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Chat-first was the surprise, not automation
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Seva Ustinov
@sevaustinov

Biggest surprise building AI agents for performance marketing: we thought automation was the killer feature. Wrong. Chat was. Checking a hypothesis in 1 minute instead of putting a task for the analytics team and waiting a week. The automation came later — first, the chat had to prove it understood.

Seva's most counter-intuitive product insight from building Plurio — chat interface was the unexpected aha, not autonomous optimization 300/280 ✗
Our integration team flipped: agents do the work, people improve instructions
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Seva Ustinov
@sevaustinov

8 months ago our integration team was 10 people doing client work manually. Now the chain flipped: agents do the integrations, people supervise and improve instructions. What took one person 2 weeks takes 1 day. Nobody fired — they moved up one level in responsibility.

Seva's actual org restructure data — 10 people, 2 weeks to 1 day, nobody fired 269/280 ✓
Comment opportunities
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Kate Deyneka @katedeyneka · Apr 25
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pov: you had the most beautiful vacation but your camera roll looks like nothing happened — testing a flow where 3 random photos -> cinematic travel reel using GPT-Image-2 + Seedance 2.0 — should I add this feature to reelful.app?

2.1K views48 likes
Reply · genuine product advice in response to her direct question
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Seva Ustinov
@sevaustinov

100% add it. Dead camera roll → shareable reel solves a real problem. Most people have hundreds of vacation photos they never do anything with.

143/280 ✓