S
Seva Ustinov
@sevaustinov
5 stages of agent adoption in perf marketing. Most teams are stuck between 1 and 2. 1) Chat research — hypothesis in 2 min, not a week. 2) Agent optimization — replaces 4h/day dashboards. 3) Automated rules. 4) ML thresholds. 5) Autonomous — responsibility shifts to provider.
numbered progression from VybeCon talk — operational, specific thresholds at each stage
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