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Seva Ustinov
@sevaustinov
OpenAI just published a conversions pixel and a Conversions API for ChatGPT Ads.
That's not an AI company adding a feature. That's the shape of a performance marketing channel.
Pixel + CAPI is how Meta, Google, and TikTok started. The boring machinery always looks the same.
Operator-perspective read of OpenAI's advertiser docs: the specific infrastructure (pixel + Conversions API) is the exact shape every major ad platform shipped before scaling. Grounded in Seva's daily experience managing Meta and Google at scale.
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