S
Seva Ustinov
@sevaustinov
A year ago: 'ChatGPT is a chatbot.' Now: pixel, CAPI, Advertiser API.
Performance teams will manage ChatGPT Ads like they manage Meta and Google — campaign setup, creative testing, budgets, optimization.
One more channel. Same headache. Agents help.
Before/after vocabulary shift: ChatGPT was a chatbot, now it has performance channel infrastructure. Maps to the operator headache Seva describes in VybeCon of managing Meta, Google, TikTok simultaneously with the head of performance already overloaded. Agents are the only way this scales.
250/280 ✓